I'm reviewing our project plans today and I have to admit I'm a little amazed by the diversity of our work these days. For example this month we placed and designed a billboard for BlueRoads on 101 North and are in the process of designing the web UI for one of our client's flag ship products. Oh, and our development team is building an open source content management system. I can't help but wonder if we're spreading ourselves too thin. Or even worse, having an identity crisis.
Maybe we are, in that we don't really know what to call ourselves, or the labels available are close but don't really fit us completely. But does that really matter? While it may seem that user interface design and outdoor advertising are worlds apart - and a universe apart from our PR roots - really they're not. Ultimately everything we do is about communication. Media relations, branding, messaging, web design-- it's all about communicating information in a way that tells a story and resonates with a specific audience. To us, the verbal and visual brand are two equally important halves to a whole, and building software tools is about using technology to make it easier for our client's to communicate.