New Blog Launched for Charlene Li's Altimeter Group
I'm happy to announce the launch of Charlene Li’s new Altimeter Group blog with a sleek new design and scores of improved functionality. Charlene wrote about the redesign yesterday -- specifically her experience crowd-sourcing her logo redesign and working with Horn Group on what we're calling the "super blog". The official... Read full post »
A little red umbrella that went a long way on a Friday afternoon
This post has nothing to do with PR or with our industry. I was just so struck by this small but enormous gesture of kindness last Friday that it really reminded me about what’s important and what's not. I was in my usual rush on Friday — this time to make... Read full post »
Global Trends in Social Media -- Destination: Spain
A few weeks ago, Susan Etlinger and I were conducting a Social Media Boot Camp for our Oriella PR Network partner agencies which started a great conversation about social media trends outside of the US. There is so much discussion, particularly between agencies and communicators, on social media here in the... Read full post »
Happy 18th Birthday Horn Group!
Today is a special day for all of us. I can’t tell you how proud I am of what we have accomplished. We are truly an agency of entrepreneurs. We have out-maneuvered and outlived many a competitor. We have one of the best reputations in the business. We have the best... Read full post »
Craigslist founder: Trust is the new black
At a time of media fragmentation, one theme resonated at the standing room only IWantMedia “Future of Media” panel this week -- there is a premium on trust, and it looks like real journalism is here to stay. The panel included some of the heavy hitters in both “old” media and... Read full post »