Horn Group

Digital Communications for Technology Companies

Is Social Media Killing PR?

Posted by Susan Etlinger on November 13, 2008 | 4 Comments

Posted in:  Social Media

I'm not sure which of the famous posts--Scoble, Arrington, Calacanis--and the responses from Steve Rubel, Brian Solis and others, planted the seed. Several of us were sitting in an office one day talking about where PR is going, and the fact that in all the noise about the so-called death of... Read full post »

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Going Green

Posted by Shannon Latta on November 11, 2008 | 0 Comments

Posted in:  Agency News & Updates

Okay, this is not about the environment or clean technology. But we are going green...of another kind. We just added a green screen to our SF video production studio. Having a green screen allows us to transport subjects to any backdrop or setting imaginable in post-production. We had fun with it... Read full post »

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Online Video Debate Takes Center Stage at Beet.tv Roundtable

Posted by ltignini on November 07, 2008 | 0 Comments

Posted in:  The Tech Industry

The future of online video was in question at the recent Beet.tv roundtable run by Andy Plesser and his team at 30 Rock in New York City. Co-monitored by CNET’s editor in chief Dan Farber and Techcrunch.com’s Erick Schonfeld, Horn Group client Amir Ashkenazi, CEO of Adap.tv, sat alongside leading executives... Read full post »

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History in Process

Posted by Martha Feingold on November 04, 2008 | 0 Comments

Posted in:  Personal Perspectives

I'll be honest, I'm having trouble concentrating on regular work today. Of course it's election day that's distracting me, so I decided I'd at least be useful and write a blog post about it. Not about politics, who or what I'm voting for because this isn't the place for that. I'm... Read full post »

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Buddy Media CEO: "We Don't Show Up and Say 'Here's What We're Selling You'"

Posted by Joe Ciarallo on November 03, 2008 | 0 Comments

Posted in:  Social Media

One of the great things about social, or "new" media, whatever you'd like to call it, is the ease and speed at which it can be created and distributed. For example, take this video interview we recently set up with client Michael Lazerow, CEO of social media application agency Buddy Media... Read full post »

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