Video Interview with Jon Swartz of USA Today
To kick off 2012, don't miss this interview with Jon Swartz of USA Today - it's an inside look at his methodology, his use of social media for story ideas and his predictions for the new year. Read full post »
Video Interview with Giles Fraser, Co-Founder, Brands2Life and Oriella Network
On a recent trip to visit our long-time partner Brands2Life in London, I had a few minutes to catch up with Co-Founder Giles Fraser. Don't miss this exclusive video interview discussing the latest in global communications. Read full post »
SOS! Shiny Object Syndrome & the Future of PR
I'm fresh off the plane from PRSA International in Orlando and, while I have tons of insights and anecdotes to share, I came back with one big question: what is public relations today? The exhibit hall at PRSA was lined with vendors who do everything from traditional broadcast and radio monitoring,... Read full post »
Breaking Through: A Blueprint for Powerful Communications
Successful marketing isn’t the result of perfect execution. It’s the culmination of extensive preparation and planning. That's why we've created the Breakthrough Communications Blueprint. Read full post »
"The Way"
What is it about "The Way"? In the last few weeks I have heard a lot of people talking about "The HP Way". There's the "Horn Group Way". And then there's “your way or the highway.” But seriously, what is "The Way"? It’s a series of processes. A culture. An approach... Read full post »